At the April 2017 F8 Facebook developer conference, Mark Zuckerberg, CEO of Facebook announced the “next generation of Messenger Platform”. Messenger will be deployed to the 1.2 billion monthly users currently on the platform. If you’re an ecommerce or omnichannel retailer, here’s what you need to know.
What they said and the key quotes you should pay attention to…
“We’re also launching the next-generation of Messenger platform. We already have AI that helps businesses answer all kind of questions from their customers. Today we’re going to launch a bunch of Discover tools that are going to help you find the businesses and bots that you want to interact with on the platform.” [commentary from ZDNet]
“We’ve built a Discover tab inside of Messenger that will surface the best bots and businesses interactions you can have in your region. We’re going to work with you in the next coming weeks to ensure that we populate this tab and this new surface with the right things.” [Facebook Newsroom post from David Marcus]
“Our solid updates to the platform since then, adding more UI elements like quick replies, persistent menus, enhanced web use, better templates, native payments. We enabled developers to send richer and richer content such as videos and animated GIFs.” [CNBC Interview with Ime Archibong]
“People prefer to use Messenger to interact with companies. I mean, who likes to call companies, right? More and more companies are now providing service and support on Messenger and the results have been stunning.”
1080bots offers set of modular enterprise chatbots for Tier 1 and 2 retailers. It’s our business to stay abreast of how the biggest messaging platform is enabling retailers and consumer brands to engage, interact and converse with their customers. Therefore we make it our job to build those capabilities into all 1080bot modules.