Not all customers are created equal
Do you understand exactly which customers drive revenue and profit for your business? Can you attach a dollar value to each and every one of them? Is your valuation method truly forward looking, or are you simply looking at annualized spends?
VIZIONA uses academically verified statistical methods to develop a complete picture of how value is distributed in your customer base.
Benefits of forward looking customer valuation are:
- Exact quantization of customers’ spending behavior and what drives it
- Precise spending targets for sales and marketing to ensure positive ROIs
- Unique customer-related KPIs such as Expected AOV, Probability Alive and CLV/CAC Ratios
- A new data driven vision for loyalty programs and customer success spending
- Highly valuable insights into customer life cycles
Individual Level Insights
Aggregate Level Insights
Fast, Efficient and Secure
VIZIONA is provided as a service with no need for new software or training at your organization. First Retail has almost 10 years of experience providing products at the intersection of data and technology change for Silicon Valley giants, Fortune 1000 Industrials, and for stealth startups. This background has enabled us to scale up these academic processes for organizations ranging from thousands to millions of customers.
We provide the tools for easy and safe data transfer to a secure environment. No personally identifiable information (PII) is required so concerns over security are reduced. We work with you to configure the analysis, test the results and refine the configuration as required. As a final step we run the analysis and provide you with a comprehensive set of outputs.
Insightful and Strategic Output
The Customer Valuation Report contains the results and visualizations of all of the analysis reports that can be produced based on the data provided. This can be provided in an Excel Spreadsheet presentation format or as a PowerPoint slide deck. Additionally, the Customer Valuation Report will be accompanied with strategic suggestions based on the data and decades worth of industry experience.
DOWNLOAD A TYPICAL OUTPUT REPORT
Interactive Dashboards
To enable and encourage independent data exploration for everyone from the Marketing to the Finance Team in your organization, the VIZIONA reporting utility enables simple but insightful interactive dashboards. The range of modeling options and granularity depends on the data provided and the nature of the products sold.
