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CLV for B2B Part I

In our prior posts we explored what most certainly isn’t CLV and how CLV and CBCV (created by the minds at Theta Equity Partners) can be used for Omnichannel Retailers. These next two posts will explore a different direction. Each one will focus on ways in which CLV can used to gain an edge in…
CLV and CBCV for Omnichannel Retail

Chances are you’ve heard the term Customer Lifetime Value (CLV): Google is rolling out an LTV feature; The continued success of Amazon Prime; And the troubles with Lyft’s IPO. The topic of true customer value is now more relevant than ever. The flip side of success is when CLV is not understood, company value can…